At Loose Pixel Design, one of our biggest passions is classic cars.
From the gorgeous designs of days gone by, to the legendary status of some automotive icons, we love it all. So, we were thrilled to collaborate with Vintage Revival Restorations, a premier classic car restoration shop in the UK. Our task was to revamp their visual identity and create a cohesive brand image across various platforms.
Coming up is a detailed look at the work we did for them:
The Logo
The cornerstone of any brand identity is its logo, and for Vintage Revival Restorations, we aimed to capture the essence of classic automotive elegance. Our design features a vintage-inspired mark that evokes the golden age of motoring. Drawing inspiration from other automaker logos from the 50’s and 60’s, and adding the ubiquitous wing design, which was present mainly in the luxury sector, we created a logo that reflects the meticulous craftsmanship and passion for restoration that Vintage Revival embodies. Present within the logo, the brand’s monogram “VRR” has also been laid out in a way suggestive of the layout of V-style engines, really driving across the point that they are truly automotive artistes. At the same time, we ensured that the logo would be compatible with all social platforms, by keeping it contained within a circular shape, thus making easy for VRR to use it as their profile image.
Brand Pattern
To complement the new logo, we developed a distinctive brand pattern. This pattern draws inspiration from classic car upholstery and vintage racing stripes, adding a unique visual element that enhances brand recognition. It can be seamlessly integrated across various marketing materials, providing a consistent and professional look.
Event Assets
With an exciting event on the horizon, “British Racing on the Green”, a celebration of British racing history, we crafted a suite of assets to ensure that the first edition of the event is going to be an outstanding success. Amongst the assets made for them, there are banners, event schedules, merch…and more, but all crafted with the same attention to detail and love for gorgeous design, that Loose Pixel prides themselves with.
Merchandise
To further extend the brand’s reach, and build a sense of community we were tasked to design a few pieces of fashion merchandise that VRR can sell to their fans. They wanted to start out with a limited range, that they hope to add to as time passes and more people discover them. As such, we focused on designing a few t-shirt designs, using photos of some of their project cars, and a few accessories to go along with them.
Social Media Assets
In today’s digital age, a strong social media presence is crucial and we wanted to ensure that VRR’s transition to content creation on social media will be seamless. With that in mind, we created a set of professional assets and templates for them to use across their social media profiles, which ensure a cohesive brand image and an extension of their in-person professionalism to the digital space.
Loved the project?
If you enjoyed our showcase and would love for your own project to have stunning visuals, get in touch today and let Loose Pixel Design set you up for success!